Our Book: AutoShop Marketing

A Guide to Marketing for the Independent Auto Shop

Chapter Title Description
1 Introduction to Concepts of Marketing and Sales  
2 Five Major Marketing Streams  
3 Marketing to Existing Customers  
4 Marketing to Specialized Databases  
5 Online Marketing  
6 Referrals and Viral Marketing  
7 Legacy Marketing  
8 Marketing Campaign Ideas  
9 Introduction to Infrastructure  
10 Sales Communication  
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